Helping Him Heal: What Women Need to Know About Men, Emotions, and the 3% Rule | Blake Roberts & Jamie Haigh

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In this honest and insightful episode, we’re joined by Blake Roberts (a returning guest!) and Jamie Haigh, founders of The Three Percent Co. and hosts of The 3% Podcast. Both licensed therapists and men of faith, Blake and Jamie share their personal and professional perspective on what’s really going on inside the hearts and minds of men—and how women can walk with their husbands as they move toward emotional and spiritual wholeness.

Together, they unpack the idea behind The 3%: a challenge for men to show up with just 3% more honesty than they currently are. Because for many men, even a small increase in vulnerability can be completely life-changing.

As they open up about their own stories and the work they do with men every day, we talk about why so many men shut down emotionally, how generational patterns contribute to silence and shame, and why faith is central to healing. 

Most importantly, Blake and Jamie offer practical, compassionate insight for women who want to better understand and support the men in their lives—without fixing, forcing, or losing themselves in the process.

If you're married to a man who struggles to open up, raising sons, or just wondering how to better understand what he’s feeling but not saying—this episode will give you hope, tools, and a new perspective.

What You’ll Learn in This Episode:

• Why so many men struggle with vulnerability—and how it starts

• What The 3% Rule is and why it matters more than you think

• How safe, connected relationships help men open up and heal

• The role of faith in emotional transformation

• Practical ways to support a man without rescuing or pressuring him

• How to foster honest conversations and emotional growth in your home

Resources: Here’s the Gabor Maté video Blake mentions. https://www.youtube.com/watch?v=N2xdXVpyFoo

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You can find this episode on YouTube HERE.

The creators, hosts, and producers of the But Jesus Drank Wine podcast are not healthcare practitioners and therefore do not give medical, psychological or professional advice nor do they intend for the podcast, any communication on behalf of BJDW or otherwise to be a substitute for such. Additionally, the views and opinions expressed in any mention of and/or linked resources are those of the authors/owners of those resources and do not necessarily reflect the views or opinions of the But Jesus Drank Wine podcast team or guests of the show.

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